Hi, welcome to our website. MMSC is Canada’s first premium ethnic strategy agency with the aim of helping support your business in building your bottom line.
Our team of senior professionals are very experienced in supporting Canadian businesses in reaching out and marketing to the ever growing ethnic communities.
I will not bore you with the statistics at this stage as presume you know and understand the power of the Canadian ethnic wallet.
Do browse the next few pages to see the extent of strategic consulting services that our team can offer you. Our objective is to maximize output from your existing ethnic outreach strategy or help create one customized entirely for you within your industry.
Canada’s future consumer market will be a blend of mainstream and ethnicities - both landed immigrants and international students.
Understanding how to reach them at their various stages of inclusion into the fabric of life here will be critical for survival of businesses.
We would like to help by sharing our years of experience, knowledge and passion in this area.
Our exclusive services are highly strategic in nature and we also support the operational execution of the rollout plan. We work closely with your marketing vendors to integrate everything seamlessly.
Here is a list of companies that this team has worked with over the years. This allows for a very diverse set of industries and skill sets available for your project.
We would love to work with you. Please share a little about your challenges and we will contact you for a detailed conversation.
Our Location
1 Dundee Drive, North York
M3J1H5
Phone Number
+1 416 459 7578
Email Address
gautamn.mmsc@gmail.com
Review Of Current Ethnic Strategy
It all begins with a review of where you stand in terms of having or not yet having an ethnic element in your strategic plan.
We will share our ethnic strategy template with you to get a better insight into your current situation.
We understand the multicultural landscape well and look forward to sharing our knowledge with you and your team.
Commission Research If Required
In case research is needed, we will work closely with your marketing team to craft the required primary/secondary study and manage the full execution on a turnkey basis.
This will provide a solid background into your ethnic strategy.
Recommendation Of Ethnic Strategy & Operational Plan
Ethnic Strategy recommendations are then reviewed and a Plan put into place.
Once this is approved, an operational plan is put in place basis resource allocation with the budget.
Rollout Of Operational Plan
With our years of multicultural marketing experience, we know all the players out there and can source best practices.
Be it traditional media like print, radio, television, out of home, events or digital online platforms including Weibo and WeChat, we can recommend the best course of action.
Many communities also use OTT services beamed from their home countries with ethnic content.
Retail Presence
A key element that is often overlooked is retail presence and we are able to review your ethnic retail presence and recommend optimized retail presence with the right channels.
This often is missed out by products placed only in ethnic aisles in big banner outlets. At least 40% of ethnic sales takes place in ethnic outlets.
Monitoring & Reporting
Key to sustained ethnic strategy is regular feedback.
We put in periodic probes to provide you with a dashboard that reflects brand health and growth parameters among the target communities.
These often become Boardroom talking points as it reflects your success parameters.
In House Training
All of the above is of no value unless your people are aware of and appreciate the size of the ethnic pie. The multicultural landscape of Canada is a very important element that your employees need to be aware of and appreciate how it can contribute to the bottomline.
We arrange in house training sessions for different levels of management as well as sales teams to understand the importance of having an ethnic strategy in your business plans.
This can be a one-off intervention or a regular periodic series of sessions.
Gautam Gordon
Founder & Ceo
“ My passion is to see every Canadian regardless of country of origin gets an equal seat at the table. Respected for their individual choices and reflected as a Canadian family member with dignity and pride.”
Gautam is a true multicultural being. Father Indian, mother Czech, traveled to over 35 countries and well respected among the multicultural communities in Canada.
He has been awarded Canada’s Top 25 Immigrants Award and is recognized as Canada’s Top 50 Diversity Board Professionals.
His giving back to the communities earned him The June Callwood Award and The Sovereign’s Medal, Canada’s highest recognition for voluntarism.
His work did not go unrecognized in his country of origin and was awarded The Indian Achievers Award 2021 and The Global Choice Award 2022 for his work within the multicultural marketing sector in Canada.
Gautam is also a Canadian Citizenship Oath Presiding Officer and has been on several boards as Director and Chair.
MMSC is his brainchild in an effort to bring best of class to the Canadian corporate world.
Jacob
Hispanic Strategist
“Canada’s future is in understanding our multicultural landscape and being culture appropriate in our brand outreach. I firmly believe in helping marketeers understand and apply this in their strategic planning."
Jacob specializes in developing (SaaS)Software with 12 years of experience in Canada and abroad.
Jacob has worked for major Canadian tech companies such as Rogers Communications and TelusCommunications as a Product Manager.
He launched MoviWear - a Remote Patient Monitoring company - in 2017.
He is committed to making a difference in advancing healthcare through information, technology, simplified processes and data management.
Multilingual: Fluent in English & Spanish, intermediate French & Hebrew, beginnerPortuguese.
Jacob is an advisor to many immigrant start ups and was a key founder member of THCC. (The Hispanic Chambers of Commerce).
Kashif
Media Strategist
“Media is my passion! I am a seasoned digital media professional, an accomplished and passionate senior strategist whose focus is on the convergence of media and technology.”
I am a seasoned, data driven digital marketer; with proven track record in marketing, media communications, and PR. I have worked in small, medium and large matrixed organizations.
I consider myself extremely fortunate to have had these experiences, working with some great clients in an industry that is only improving with data and technology.
I am a cross functional team player, manage marketing, communications, operations and media programs for all the B2B & B2C clients’ portfolios of approx. $50MM per annum, covering all the integrated mediums – Brand strategy, Digital Marketing, Programmatic Advertising, Video Platforms, Social Media Advertising, KPI Benchmarks & Measurements, Branded Content & Native Advertising, Media Planning and Data Analysis.
I have played a pivotal role in the fastest growing trends in marketing and advertising; completely fluent in everything related to technology and digital optimization. I love data, numbers, graphs and enjoy the thrill of uncovering new insights.
Murali
Community & Newcomer Strategist
"We are all born twice on this planet. The first is the day we were born, and the second, is the day we realize why we were born. The purpose of life is life with a purpose."
Murali is an acclaimed Keynote Speaker, Transformational Mentor and the Author of the ACE Series of Books - The ACE Principle, The ACE Awakening and The ACE Abundance, YOU Are Hired! and Unleash Your WOW.
As a professional speaker and motivational coach, the insights that he offers through his presentations and seminars helps businesses and professionals find their niche and tap into their potential in today’s hyper competitive workplace.
He has great connections with ethnic communities and has a special bond to reach out to newcomers to Canada and help them navigate their professional and personal journey in Canada.
Rina
South Asian Strategist
“My passion lies in various areas but it is all about empowering the ever growing South Asian population in Canada.”
For the past 15 years, Rina has been instrumental in driving success for a large variety of projects for small/medium sized local businesses to large global corporations.
Her specialty is working in the South Asian community across Canada by creating culturally relevant ad campaigns, organizing high level community events and securing corporate sponsorships for these initiatives.
Another key part of Rina's multi faceted profile is publishing a health/wellness/fitness magazine called the South Asian Health Magazine in 4 provinces in Canada (BC, Alberta, Manitoba and Ontario) that highlight South Asian owned businesses and health professionals while addressing culturally relevant topics.
Along with the Health magazines, Rina also organizes The South Asian Health Expo and recently launched another platform called The South Asian Health Show.
She has also been actively involved with local community services and has run for office in the Greater Vancouver Area.
Said
Middle Eastern Strategist
“Born with a vital gene: Searching for information; it's my engine and I recharge myself by reading Business news, acquisitions and people biographies.”
Have a talent to convert DATA into opportunities and create win-win outcomes and matchmaking. That's why I’m working in the Advertising and Marketing industry.
Moved to Canada in 2011, to foster my media sales and marketing background, I launched my Multicultural marketing initiative focused on the Arab Community after extensive market research aiming “to complete and not to compete”.
Currently my focus on the Business news website MEDIAinTORONTO.com to cater English local business news to the multicultural community.
Recently I launched the first initiative “Egypt Taste” to promote quality Egyptian products to the Canadian market.
Fluent in English, French and Arabic, strong knowledge in Printing and Digital Marketing, Journalism & Public Relations. I love to dedicate my time to meet newcomers and share my footsteps in Canada.
Simon
Asian Researcher & Strategist
“ I am passionate about unearthing motivational behaviour of consumers and understanding why they do what they do.”
Simon has worked with diversified clients in both the public and private sectors in marketing and advertising.
He is an experienced moderator who has conducted numerous focus groups in Mandarin, and a recruiter for Mandarin/Cantonese speaking Chinese as well as South Asian, Philippines and other ethnic Canadian immigrants.
Simon has developed and managed many strategic advertising campaigns resulting in leadership market and brand recognition, and successfully created market awareness and generated sales leads for companies like Philips, AT&T, Maxwell Coffee and Hennessy etc.
Over the past 10 years, Simon has moderated numerous focus groups, IDI, online bulletin boards and shop-alongs for government sectors, financial institutes, hospitals, retailers, food and beverage, social media and non-profit organizations.
Sonali
Digital & Content Strategist
"To excel professionally and to give back to the community when and where I can."
Sonali is a Toronto-based copywriter and content strategist who is focussed on creating incredible content experiences and impactful, ROI driven digital campaigns. She brings her extensive knowledge of social media management, digital campaign strategy and proven writing skills to every project she works on. Sonali has previously worked in a diverse range of professional environments.
When not doodling on paper or playing tennis, she freelances as a copywriter and works on improving her knowledge of the digital media and marketing landscape in Canada.
She has an undergraduate degree in International Relations & Criminology from the University of Toronto and has also completed an Art Fundamentals certificate from Sheridan College, which gave her solid written, visual, and verbal communication skills. She says they help her navigate a dynamic world!
Vasudha
South Asian Researcher & Strategist
“The purpose of my life is to foster meaningful relationships with other people, be a positive role model and empower them to improve their wellbeing.”
Vasudha is an experienced Consumer Research Professional possessing progressive leadership experience in the Market Research industry. With an MBA focused in Marketing, her career spans market research expertise, research-based consulting, project management, data analytics, client and business leadership/growth.
A key strength is bringing in strategic thinking to provide actionable insights for brands and their consumers.
Of South Asian origin, she is confident that the Canadian multicultural community is a growing segment for all mainstream media and brands.
Her deep understanding of the South Asian community coupled with her vast research expertise helps her in guiding clients build relationships between brands and the communities they serve.
Zayeeta
Digital Strategist
“I love to assist companies navigate through the digital marketing transformation process to reach new heights. Continual innovative thinking, learning to get better than yesterday is my biggest passion.”
Senior marketer with 14+ years of experience in marketing and event projects. I've helped B2B and not-for-profit companies achieve their marketing objectives with region specific go-to-market strategies. Expertise in local and international SEO tactics. Built organic and paid campaigns for objective based marketing campaigns.
Worked with cross functional team, freelancers, suppliers, and vendors for product launch, partner enablement, sales enablement, trade show management, webinar production, content scaling and content marketing. Expertise in marketing automation tools such as HubSpot, & Salesforce CRM.
Strongly believe in professional development for career growth and endless possibilities to reach new heights.
