Hi, welcome to our website. MMSC is Canada’s first premium ethnic strategy agency with the aim of helping support your business in aligning with your Canadian dream of running and building a truly Canadian business entity.
Our team of senior professionals are very experienced in supporting owners of Canadian businesses in reaching out and marketing to the community.
Do browse the next few pages to see the extent of services our strategic consulting services team can offer you. Our objective is to maximize your business promise to consumers and to ensure that your business is getting all benefits that Canadian businesses are offered.
Canada supports immigrants to start and run successful business ventures. Our experts have been or are business owners and have a deep understanding how to run businesses. We know how to maximize provincial and or federal government proposals in place to support business enterprises. We would like to help by Optimizing Your Canadian SME and sharing our years of experience, knowledge and passion in this area.
Look forward to having a more in-depth discussion on how we can help you achieve your vision and business goals.
Here is a list of companies that this team has worked with over the years. This allows for a very diverse set of industries and skill sets available for your project.
We would love to work with you. Please share a little about your challenges and we will contact you for a detailed conversation.
Our Location
1 Dundee Drive, North York
M3J1H5
Phone Number
+1 416 459 7578
Email Address
gautamn.mmsc@gmail.com
Overview Of Your Business
It all begins with an overview of your business, your SWOT analysis and your pain points.
At no cost and no obligation, we will share our overview template that helps us understand your business and its position in the sector.
This gives us a working start to develop and recommend a course of action.
Once, the course of action is in tune with your objectives, we can then begin on a formal partnership as your business advisor.
Market Research & Insights
Once we have reviewed your Business overview and agreed to work together, we have require to take advantage of either commissioning primary market research or utilizing availability of secondary research data.
This can be handled by our senior research professionals who have years of experience in the field.
Output from here will feed into your strategic direction and can also therefore have implications on your operational plans.
Overall Mentoring Of You As a Business Owner
If we both agree, you may find it useful to have one of our senior strategists work closely with you as a coach, mentor and business advisor for a pre defined period of time.
Our Coach would mentor you in an overall basis supporting your decision making, general business needs and overall success of your leadership as an immigrant business owner in Canada.
Strategic Planning
A strategic Plan needs to be reviewed every few years to ensure course correction and to keep up with the times. Also as team members change due to attrition, it is good business practice to review and revise your strategic Plan once in 3 to 5 years depending on the industry.
Our professionals could support you in designing and conducting a strategic planning exercise which could run the course of a day or a few days depending on the complexity of the issues at hand.
We would love to have the opportunity to streamline the exercise and to arrive at the optimized strategic Plan that takes you and your business to new and greater heights.
Operational Planning
A highly critical aspect of a successful business is how to convert a strategic plan into an operational roll out.
Our experts would work closely with you reviewing what is required to be implemented as day to day actions delivering an operational goal that brings you closer to your strategic vision.
Policies, procedures, targets, course corrections, planning, execution, fund flows etc all comprise this intervention to ensure you are truly pointed in the right direction and the wheels in motion are positively aligned for best delivery.
These are the trees that make up the forest. And getting it right in the Canadian environment is a critical success factor.
Social Media Optimization
In todays business world, social media presence is necessity. But there is so much out there and such scope for misguided investment.
What counts and what does not? How do you maximize your media investment? Where should you be active and what should you be saying?
We have worked with many entrepreneurs and have honed our social media skill sets.
Our expert will work with you in advising options, adjusting to budgets and help drive your business success in the Canadian social media landscape.
People & Culture
You may have state of the art machinery, or great ERP systems in place but if your team is not on the same page, it is all for naught!
Sometimes there are issues with senior colleagues or family members.
Sometimes there is a mindset difference between management and worker levels, sometimes the work culture you expect does not match the psychological profile of your people.
This and many delicate interventions makes for a well oiled, vision driven, highly motivated team. These things do not come naturally but require careful planning and time and investment.
Our experts can work closely with you to optimize your people & culture needs.
Finance & Tax Consulting
Finance, funds flow, tax planning are key bloodlines of any business and we can help you optimize your business position.
Are there benefits under the Canadian system that you can avail? Are there tax havens that you have not considered? Is there scope for raining finance that you have not looked into or are not aware of in Canada?
We are here to help and to work closely and confidentially with you to ensure that this very critical aspect is being managed well and is under control.
As these are often technical issues, we can recommend and bring in experts on the subject (if needed) to ensure all legal aspects are well adhered to.
Governance & Compliance
Every country has its own laws and governance and compliance requirements. Sometimes, being an immigrant business owner, you may not be aware or may have overlooked some critical aspect of running a Canadian business that could prove detrimental in the long term. Our team can review, and recommend your compliance vulnerability if any and work to overcoming them.
As these are often technical issues, we can recommend and bring in experts on the subject (if needed) to ensure all legal aspects are well adhered to.
Custom Solutions
Our goal is to see that you as an immigrant business owner in Canada are successful. We can only write so much on a website and try to convey our mission. Sometimes, your solution needs to be customized to suit your particular need, time and budget constraints. We understand this and are here to work with you to develop custom solutions that work for you. Yes, we are not free, we are a premium service about Optimizing Your Canadian SME but we could be that investment which really makes the difference.
Call us or fill our contact form at the end and we will start a dialogue.
Brian
Outreach Optimization Expert
“I believe strongly in smart growth for small businesses.”
Brian Crew has over 25 years of experience as a business leader and consultant. Brian is an authority on B2B growth for small and medium businesses and on B2B digital sales.
Brian started his career at Ernst & Young consulting specializing in performance measurement. He helped various small and medium businesses turn around and scale which lead him to build his own consulting practice focusing on B2B services growth and scaling. 5 years ago he created the Sales2B proprietary sales model, which is more popular than ever. This model often doubles or triples businesses revenues.
Brian is very involved in his community via coaching youth hockey, 12 years as treasurer for the parent council at his local school and sitting on a not-for-profit community group’s board of directors.
Gautam Gordon
Founder & Ceo
“ My passion is to see every Canadian regardless of country of origin gets an equal seat at the table. Respected for their individual choices and reflected as a Canadian family member with dignity and pride.”
Gautam is a true multicultural being. Father Indian, mother Czech, traveled to over 35 countries and well respected among the multicultural communities in Canada. He has been awarded Canada’s Top 25 Immigrants Award and recognized as Canada’s Top 50 Diversity Board Professionals. His giving back to the communities earned him The June Callwood Award and The Sovereign’s Medal, Canada’s highest recognition for Voluntarism.
Several good years with Global Corporate Multinational's like SC Johnson, Estee Lauder, and Taylor Nelson Sofres has brought a wide perspective of running and managing large business enterprises.
Experienced corporate visionary, marketing skills, brand building strategies, and market research guru to support high-level strategies in a post-Covid world.
Specialties:
Leadership & Vision, Change Management, Business Structuring, Strategic Management Insights, Corporate Mentoring, International Trade, Brand & Category Management, Human Resource Management, Recruitment & Selection, Branding & Communications, Marketing Research & Insights, and more.
Keen eye in understanding business especially in our post-Covid world.
MMSC is his brainchild in an effort to bring best of class to the Canadian corporate world.
Gautam Gordon
Founder & Ceo
“ My passion is to see every Canadian regardless of country of origin gets an equal seat at the table. Respected for their individual choices and reflected as a Canadian family member with dignity and pride.”
Gautam is a true multicultural being. Father Indian, mother Czech, traveled to over 35 countries and well respected among the multicultural communities in Canada.
He has been awarded Canada’s Top 25 Immigrants Award and is recognized as Canada’s Top 50 Diversity Board Professionals.
His giving back to the communities earned him The June Callwood Award and The Sovereign’s Medal, Canada’s highest recognition for voluntarism.
His work did not go unrecognized in his country of origin and was awarded The Indian Achievers Award 2021 and The Global Choice Award 2022 for his work within the multicultural marketing sector in Canada.
Gautam is also a Canadian Citizenship Oath Presiding Officer and has been on several boards as Director and Chair.
MMSC is his brainchild in an effort to bring best of class to the Canadian corporate world.
Henry
Business Strategist
“My experience and knowledge is there to share so others can benefit and grow their businesses.”
Henry loves working with entrepreneurs. He started in 1993 where he was involved in founding a government funded entrepreneurship training program where he trained and mentored entrepreneurs to successfully launch and grow their business. Since then, he has worked with over 5,000 business owners spanning a wide variety of industries.
An accomplished trainer, Henry has conducted over 1,000 workshops in finance, marketing and advanced computer skills giving entrepreneurs the needed tools to launch their business.
In addition to running his consulting practice, Henry owned and operated a bakery with 3 locations and 15 employees. He took pride in producing delicious products and was involved in all aspects of the business which at times meant taking a call in the middle of the night to come and fix the oven.
Henry has a civil engineering degree from the University of Toronto and an MBA from York University, specializing in finance.
Jeremy
Business Strategist
“We only succeed when we all succeed - In business and in Life.”
Areas of Expertise Strategist, Consultant, Coach and Creative Thinker. Specializing in Business Strategy, Marketing, Leadership Development and Mergers & Acquisition Qualifications and Accomplishments The main qualifications are experiential; the main accomplishments are measured in the successes of clients and Jeremy’s continued enjoyment Years of Experience Over 40 years in Marketing; Over 25 years in Consultancy; Over 5 years in Coaching Originally UK based working with major multi-nationals Unilever and Reckitt & Colman. Formed JHA Consult, a strategic and marketing consultancy forming alliances with key partners in UK, Middle East and subsequently Canada. Enjoys working across cultures and many business categories in Europe, North America, the Middle East and India. Supporting the next generation of leaders as a Peer Group Chair with TEC Canada (part of the global Vistage Group)
Kashif
Media Strategist
“Media is my passion! I am a seasoned digital media professional, an accomplished and passionate senior strategist whose focus is on the convergence of media and technology.”
I am a seasoned, data driven digital marketer; with proven track record in marketing, media communications, and PR. I have worked in small, medium and large matrixed organizations.
I consider myself extremely fortunate to have had these experiences, working with some great clients in an industry that is only improving with data and technology.
I am a cross functional team player, manage marketing, communications, operations and media programs for all the B2B & B2C clients’ portfolios of approx. $50MM per annum, covering all the integrated mediums – Brand strategy, Digital Marketing, Programmatic Advertising, Video Platforms, Social Media Advertising, KPI Benchmarks & Measurements, Branded Content & Native Advertising, Media Planning and Data Analysis.
I have played a pivotal role in the fastest growing trends in marketing and advertising; completely fluent in everything related to technology and digital optimization. I love data, numbers, graphs and enjoy the thrill of uncovering new insights.
Mark
Time and Motion Optimizer
“My passion is to inspire people to spend their time on what matters most”.
Mark Ellwood creates amazing collaboration for better results. Mark is a team facilitator and corporate trainer with decades of experience working with organizations to solve problems, develop strategic plans, and generate actionable results.
He also trains teams on how to be more effective, through his engaging and entertaining workshops on time management, team building, and communication skills.
Mark believes that teams thrive when they combine diversity with synergy and action. He combines innovative facilitation modules, a flexible approach, deep listening, and an action orientation.
Tim
Finance and Governance Strategist
" Passion is the energy that keeps me going, that keeps me filled with meaning, and with happiness, and with excitement. The future is ours to grab!!"
Tim Herron is a building leader and corporate strategist who has the innate ability to identify patterns within complexity, anticipate problems and invents creative solutions for businesses. He enjoys creating an organizational sense and profitability from chaotic situations.
Covid-19 provided him an opportunity to step up and take charge! His background that started with a solid industry foundation in financial services and where he developed a proven ability to analyze, develop, and implement profitable strategic initiatives.
Tim is committed to delivering uncompromising levels of client satisfaction. He likes to foster extra-ordinary relationships that positively impact productivity and revenue. Business and personal experience has made him realize how leaders can be emotionally and professionally vulnerable. Having succeeded in building relationships and motivating teams and boards of directors, Tim has watched these groups achieve personal and professional success. As a chair and natural coach,
Tim is at his best when he can help others to realize their dreams.
Tricia
Digital Marketing Specialist
“My life passion is film script writing & marketing, so let me use that creative energy and marketing strategy know-how to help."
Hello! My name’s Tricia and I’m a marketing professional, specializing in online course development, SEO, Facebook ads, marketing funnels and strategy.
I help businesses attract and engage more of their qualified clients so that they can experience ongoing profitability and become authority sites online.
My contest winning online courses have reached over 28,000 students across 145 countries and have all been listed on the first page of Udemy, one of the world’s largest online course platforms.
I’d love to help you with funnel strategizing and using online courses to build your brand and online reputation.
Vasudha
South Asian Researcher & Strategist
“The purpose of my life is to foster meaningful relationships with other people, be a positive role model and empower them to improve their wellbeing.”
Vasudha is an experienced Consumer Research Professional possessing progressive leadership experience in the Market Research industry. With an MBA focused in Marketing, her career spans market research expertise, research-based consulting, project management, data analytics, client and business leadership/growth.
A key strength is bringing in strategic thinking to provide actionable insights for brands and their consumers.
Of South Asian origin, she is confident that the Canadian multicultural community is a growing segment for all mainstream media and brands.
Her deep understanding of the South Asian community coupled with her vast research expertise helps her in guiding clients build relationships between brands and the communities they serve.
Zayeeta
Digital Strategist
“I love to assist companies navigate through the digital marketing transformation process to reach new heights. Continual innovative thinking, learning to get better than yesterday is my biggest passion.”
Senior marketer with 14+ years of experience in marketing and event projects. I've helped B2B and not-for-profit companies achieve their marketing objectives with region specific go-to-market strategies. Expertise in local and international SEO tactics. Built organic and paid campaigns for objective based marketing campaigns.
Worked with cross functional team, freelancers, suppliers, and vendors for product launch, partner enablement, sales enablement, trade show management, webinar production, content scaling and content marketing. Expertise in marketing automation tools such as HubSpot, & Salesforce CRM.
Strongly believe in professional development for career growth and endless possibilities to reach new heights.
